By application only
Become a curator
The Butter is for people with a point of view: stylists, interior designers, food writers and anyone whose recommendations friends actually follow. We look for taste, hidden gems over obvious buys, and the care to present a £5 find like a £100 gift.
We review every application by hand.
Apply now
The standard: a sample board →
The standard
01
Considered, not convenient
Hidden gems, beautiful basics and the occasional supermarket hero. Never dropshipped gadgets.
02
Every pick earns its place
Each product carries a short ‘why it works’ note in your own voice.
03
Reviewed before it’s live
Our editors look over every board before it’s published.
What you get
A board worth sharing
Shoppable 1080 × 1350 boards that look like a commissioned moodboard on your Instagram.
Your curator profile
A spotlight page with your taste, favourite haunts and rituals.
Featured in our edits
The best boards appear in The Butter edits and features.
Your own links
Add your own shopping or affiliate links to every find.